31 Aug Licenders Begins Offering One Hour Treatment

NEW YORK, Aug. 31, 2016 /PRNewswire/ — Going back to school can be an exciting but frustrating time of year….

Going back to school can be an exciting but frustrating time of year. As children flood back to campus, the chances of spreading lice dramatically increases. In an effort to assist parents dealing with the stress of a lice infestation and get their children back to class quicker, Licenders offers a One Hour Treatment.

“Our goal is to ease parents’ stress and bring their lives back under control. With our new One Hour Treatment Plan, children can get right back to class without skipping a beat. The best part is that our products are 100% all natural and safe for the whole family,” Licenders Founder and CEO Adie Horowitz states. Furthermore, Licenders works with schools across the NYC area to proactively prevent lice outbreaks by checking the heads of over 75,000 children about to start the new school year.

Licenders treatments and products kill “super lice”, which are becoming immune to traditional over-the-counter lice treatment products. A recent study conducted by the Journal of Medical Entomology (JME) shows new evidence that head lice have developed resistance to two common insecticide treatments for lice infestation. This study analyzed data from 48 states and found that, on average, 98 percent of all head lice in at least 42 states managed to mutate in a way that enabled them to become resistant to the particular types of chemicals found in traditional lice treatment products such as, pyrethrins, pyrethroids and permathrins.